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Customer Focussed Selling

One/Two Day Workshop

Selling can no longer be regarded as a stand-alone process. It is more about developing relationships and understanding how people relate and communicate. It is about what makes us tick personally and how an understanding of this can improve effectiveness.

Key Benefits

Delegates who attend this workshop will be able to understand current thinking in the selling process and to approach customer and goal orientated situations with a fresh outline and wider focus.

Workshop Content

  • Self Analysis – self-esteem and self-concept
  • Your sales personality – ingredients for success
  • The major time wasters
  • The Buyer – why does he/she buy? How do you approach him/her? How do we communicate?
  • Objections – how do we handle them?
  • Communication Skills
  • Evaluation & analysis of verbal and non-verbal transactions
  • Motivation & Working styles
  • Keys to success in sales

Who Will Benefit

Those currently involved in the selling profession with an existing understanding of the basic skills and techniques and of the difficulties in the selling process.