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Introduction to Professional Selling Skills

One/Two Day Workshop

Selling is now recognised as a function requiring a high level of skill and professionalism and the process and approach to selling has changed fundamentally. This workshop identifies the fundamental attitudes, knowledge and skills that any professional sales person must acquire to achieve job satisfaction and meet the expectations of employers and customers.

Key Benefits

By the end of this workshop delegates will have clarified and developed skills in specific areas and have a greater understanding of the basic principles of professional selling.

Workshop Content

  • The Sales Process
  • The Professional Sales Person
  • Communication
  • Planning & Preparation
  • Customer Needs
  • Features & Benefits
  • Objections
  • Closing
  • Sales Negotiation
  • Sales Aids
  • Territory Planning
  • Customer Service

Who Will Benefit

Those beginning their career in selling, established sales people who have not received formal training and those wishing to refresh their techniques.